Randstad Employer Brand Research 2023

about the research.

Randstad Employer Brand Research is the most comprehensive, in-depth independent employer brand research in the world, identifying the most attractive employers from thousands of companies. The research captures the opinions of nearly 173,000 respondents aged 18-64 from 6,084 companies in 32 markets. In Hungary, 7 568 people responded to the survey. The analysis provides insights into the job preferences and motivations of potential employees. The research, which has been conducted since 2000, was carried out by Randstad's international research partner Kantar. The current survey was conducted in January 2024. The survey results are used to award the Randstad Awards for the most attractive employers every year.

11th Randstad Award Gala in Várkert Bazár.

On April 25, 2024, we presented the results of the world's largest independent employer brand research, Randstad Employer Brand Research, for the eleventh time in Hungary and announced the winners of the Randstad Award 2024. As in recent years, the IT sector has been the most popular employer in the country, followed by the Business Services Sector (BSS) and, for the first time this year, Life Sciences. The most important factors for employees when choosing a workplace are salary, a pleasant work atmosphere and the financial stability of the company.

what do Hungarian workers want in 2024?

The research shows that the ranking of the most important factors that influence the choice of a workplace in Hungary is almost the same as in recent years. Attractive salary remains the most important factor for respondents.

Find out from the Hungarian findings what other aspects are important to employees when choosing a workplace.

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the most attractive employers in Hungary in 2024

The most attractive employer in Hungary:

LEGO

2nd place:
BT

3rd place:
Mercedes-Benz

surveyed companies.

This year, we measured the employer brand of companies operating in Hungary. We surveyed the largest 150 companies by number of employees and a further 128 companies in 14 sectors, from automotive to services. See the full list here.

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country report.

Find out what are the most important aspects of a workplace for Hungarian workers in 2024, based on the country report, which analyses data from Hungary. Download the report.

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global report.

Based on the responses of 173,000 workers, the global report, which processes international data, provides insights into global trends, the most attractive sectors and the preferences of workers in different regions of the world. Download the report.

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